Writing titles

curation

Ericson C. Smith · Updated February 19, 2026

You must rewrite the titles for each item you curate.

Requirements
You must always mention the name of the destination in the title.

Maximum length
Since this is a mobile application, you have up to 250 characters. Instead of the normal 65 to 70 characters of a standard content post. This is almost the length of 2 full length tweets.

Minimum length
Err on the side of a longer title that fully explains the URL that the mobile user will tap on.

Title Formula
A title will have two parts. The first part is a shorter headline. Around 65 characters or so, that explains what the link is about. The second part takes segments from the article itself or goes into more detail.

Part #1 Formula

  • 2 or 3 word phrase + Subject + Result
  • 2 to 5 word phrase = "10 waterfalls to see"
  • Subject = "Koh Samui, Thailand"
  • Result = "In one day"
  • Full Example: "10 waterfalls to see in Koh Samul Thailand in One Day"
  • Another example: "How to ride around Koh Samui Thailand in 8 hours on a scooter"

Part #2 Formula

  • This part of the headline further describes the salient points in the article. Each description is separated by semi-colons. Assume that the first part of the headline was "10 waterfalls to see in Koh Samui Thailand in One Day" then part 2 of the headline would be:
  • Section1: Swimming under the fall.
  • Section 2: You can go on an elephant in the water.
  • Section 3: The best falls.

Completed Example Title
"10 waterfalls to see in Koh Samui Thailand in One Day; swimming under the fall; you can go on an elephant in the water; the best falls."

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