How to apply Google tracking codes to ads
Colleen Ludgate · Updated February 19, 2026
Use the URL Builder Tool found here:
This is a tool that anyone can use to add analytics variables to any URL.
If you have your own Google Analytics code embedded in your site, it will detect it and it will show up in your analytics reports.
Fill in the fields:
Example:
Suppose you made an ad in the CMS with a click url that went to https://www.canada.com
You could add parameters to it (see above image), so that it ends up like this:
https://www.canada.com/?utm_source=cruises&utm_medium=cms&utm_campaign=cool+places
You could add parameters to it (see above image), so that it ends up like this:
https://www.canada.com/?utm_source=cruises&utm_medium=cms&utm_campaign=cool+places